Former IronFX sales manager Jeffrey Triganza appointed CEO of Australia’s IpsomPrime

Australian FX brokerage IpsomPrime has appointed Jeffrey Triganza as CEO and General Manager, based in Sydney.

Mr. Triganza joins IpsomPrime in this senior management capacity following several years’ experience within the FX industry, most recently having held the position of Sales Manager at IronFX Global in Sydney, Australia.

IpsomPrime, a Corporate Authorized Representative of licensing provider Avestra Capital, an ASIC regulated financial services company based in Queensland, concentrates on providing retail FX trading facilities via the MetaTrader 4 platform to clients in the Middle East, United Kingdom, China, Hong Kong, Singapore and Malaysia, regions with which Australia has strong business synergy.

The company has adopted an unusual approach to sales, stating that it does not have sales staff, rather customer support personnel, and that it does not offer bonuses, nor have aspirations toward global expansion, instead concentrating on providing a service-led customer experience.

Mr. Triganza joined IronFX in 2013, having left his position as Sales Manager in August last year before becoming CEO of IpsomPrime this month.

Prior to his tenure at IronFX, Mr. Triganza spent between 2006 and 2013 with three fund management companies, in senior business development positions, a period which was preceded by 11 years a Thomson Reuters as a Senior FX Analyst between 1995 and 2006.

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Former IronFX sales manager Jeffrey Triganza appointed CEO of Australia's IpsomPrime


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