System provides alerts about critical behavior of traders to enable broker’s retention agents to target and engage
Retention automation and marketing software is a very lucrative niche for companies that can develop a system that provides deep insight and results. CPattern is one of those companies, and has launched a new retention alerts tool for binary option brokers. In an official press release they state that, CPattern is proud to introduce its new AMC (Account Monitoring & Control).
The system is compatible with all major Binary Options platforms and standard CRMs. The AMC provides real time data on a retention agent’s efficiency and full view of their work flow through a special module. The AMC secret sauce and insight on this data is transformed into a sophisticated alerting mechanism that could be viewed within the broker’s back office. Lee More, CEO of GOptions can confirm some of the results: “The AMC system was quickly adopted by our retention team and the effect was immediate and dramatic: we can now engage with our customers at the right time and have best control on traders’ Life Time Value”.
CPattern is seeking to generate an observable uplift in revenues for its customers and thus become a close and important technology & service provider. CPattern was established in 2009 and is the pioneer of real time trading behavior analytics to the FX industry. It specializes in robust enterprise level services which are known to significantly increase conversion and retention rates as well as extend traders’ Life Time Value.