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Screenshot of a breaking news alert e-mail from Q2 2017
CFD trading and financial spread betting provider CMC Markets, has launched a new advertising campaign that seeks to help traders “take a better position” on volatile markets.
Taking into account the innate unpredictability of news and its impact on the financial markets, the campaign represents a series of quick-turnaround print advertisements. Each of these is focusing on a major breaking news story and linking its effects to a key financial market.
CMC Markets’ expert analysts have partnered with creative agency Teamspirit to design a number of ads which have appeared in select UK press titles. Adverts to date have focused on: the potential of a Fed interest rate hike, China, the VW emission scandal and the consequences of recent events on the mining sector.
David Hodge, Chief Commercial Officer at CMC Markets, commented:
“We were keen to demonstrate the immediate impact that real world events have on the financial markets in a creative and impactful way. Obviously, the key to making this work is having the relevant adverts in place when the stories are being covered which brings its own unique challenges.”
“This creative campaign forms part of our wider strategy of adopting a client-centric approach, and reflects our ongoing efforts to respond to the needs of traders through award-winning technology, education and great support.”
To view the press release from CMC Markets, click here.