European neobroker BUX today announced it has rebranded its investment app from BUX Zero to BUX.
The official announcement highlighted the rebrand as a step towards in BUX’ strategy to further strengthen on its flagship application.
BUX rebrands its flagship app BUX Zero to BUX
Yorick Naeff, CEO at BUX, said:
Yorick Naeff
Source: LinkedIn
Dropping the Zero in the BUX Zero name signifies our commitment to this flagship application and shows that we are more than just a price leader. We are incrementally increasing access to financial markets and the ease-of-use of our app through automated investing, interest on uninvested cash, and access to numerous asset classes.
The latest rebrand follows the change of change of BUX’ derivatives trading platform BUX X to Stryk to differentiate its long-term investment platform from its short term trading platform.
BUX, which boasts over a million users, provides investment opportunities in fractional) shares, ETFs, ETCs, and crypto currencies through a native mobile app.
