Tag: optimove

Optimove screenshot
July 20, 2018 BY LeapRate Staff

Optimove hires Earnix executive Yarden Malka as COO

Customer marketing and retention specialist Optimove has announced that it has hired Yarden Malka as the company's new COO. He replaces Eilam Avinary, who had been with Optimove for the past seven years including the past year as COO. Yarden Malka joins Optimove after serving as VP Engineering for financial services focused predictive analytics software…

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May 11, 2018 BY Valentina Kirilova

Optimove acquires email personalization tool DynamicMail

Optimove, makers of the Science-first Relationship Marketing Hub, announced that it acquired DynamicMail business from PowerInbox, a leader in email real-time personalization and dynamic subscriber engagement. The first real digital marketing tool, email is still one of the most effective platforms in relationship marketing. That said, there is a huge opportunity to bring the type…

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Optimove screenshot
September 12, 2017 BY LeapRate Staff

Optimove looks to bring Gaming and FX Broker client retention tools to Financial Services

Customer marketing and retention specialist Optimove has announced its official entry into the financial services space. Optimove’s platform, which is popular among both Gaming and FX Broker clients to whom client retention and minimizing client churn is key to success, is already used by retail and gaming stalwarts like StitchFix, Glossier, 1-800-Flowers, Adore Me and Zynga, and…

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Optimove screenshot
July 31, 2017 BY LeapRate Staff

Optimove hires AI expert Tal Kedar from Sears as its new CTO

Online marketing services specialist Optimove has announced that Tal Kedar has been appointed the company’s new Chief Technology Officer. Kedar will play a key role in shaping Optimove’s technology and innovation strategies as the company expands its capabilities to help marketers build a more active and loyal customer base using artificial intelligence. Kedar brings deep…

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September 14, 2016 BY LeapRate Staff

Optimove nabs $20 million VC fundraising round, adds SimilarWeb director Moshe Lichtman to its BoD

Customer marketing and retention specialist Optimove has announced that it has raised $20 million from Israel Growth Partners, a Tel-Aviv based private equity investment firm that focuses on later stage investments. The growth-financing round marks the first outside funding for the nearly eight-year-old Optimove, and it follows three straight years of 100% year-over-year growth for the…

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January 20, 2016 BY Mike Fox

Optimove hires Amdocs veteran Shauli Rozen to head new customer marketing services division

Optimove works with companies in many industries, but has a specific expertise with online brokers. Clients have included ETX Capital, Oanda, City Index, eToro, EasyForex, 24option, Banc de Binary, and UFX Markets... Optimove, a Customer Marketing Cloud provider for customer-centric businesses, announced that it has launched a strategic services division, designed to deliver data-driven customer…

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November 29, 2014 BY LeapRate Staff

Optimizing customer marketing via Personalization

We're pleased to repost a recent blog by Optimove's Pini Yakuel entitled Ever-increasing Personalization. The full blog post follows, but you can also see the original on Optimove's website. Quick word on Optimove - Optimove’s core technology is based on an innovative algorithmic approach to deep customer analytics, which reliably predicts which marketing actions will be the…

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