Customer marketing and retention specialist Optimove has announced that it has hired Yarden Malka as the company’s new COO. He…
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Optimove acquires email personalization tool DynamicMail
Optimove, makers of the Science-first Relationship Marketing Hub, announced that it acquired DynamicMail business from PowerInbox, a leader in email…
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Optimove launches new AI-based Acquisition Marketing tool targeting new website visitors
Customer marketing and retention specialist Optimove announced that it has released Optimove 6.0, introducing a new customer lifecycle stage to…
Read MoreOptimove looks to bring Gaming and FX Broker client retention tools to Financial Services
Customer marketing and retention specialist Optimove has announced its official entry into the financial services space. Optimove’s platform, which is popular…
Read MoreOptimove hires AI expert Tal Kedar from Sears as its new CTO
Online marketing services specialist Optimove has announced that Tal Kedar has been appointed the company’s new Chief Technology Officer. Kedar…
Read MoreOptimove nabs $20 million VC fundraising round, adds SimilarWeb director Moshe Lichtman to its BoD
Customer marketing and retention specialist Optimove has announced that it has raised $20 million from Israel Growth Partners, a Tel-Aviv based…
Read MoreOptimove hires Amdocs veteran Shauli Rozen to head new customer marketing services division
Optimove works with companies in many industries, but has a specific expertise with online brokers. Clients have included ETX Capital,…
Read MoreOptimove’s personalized customer marketing platform goes real-time
The addition of trigger-based campaigns to the Optimove platform enables marketers to respond to customer behaviors as they happen in real-time, in order to dramatically increase customer engagement and loyalty while reducing churn
Read MoreLeapRate Interview: “Retention is a gold mine of opportunity” says Optimove
‘Churning’ of retail traders is one of the most poignant concerns of many of today’s FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today’s LeapRate interview
Read MoreOptimizing customer marketing via Personalization
We’re pleased to repost a recent blog by Optimove’s Pini Yakuel entitled Ever-increasing Personalization. The full blog post follows, but you can…
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