Customer marketing and retention specialist Optimove has announced that it has hired Yarden Malka as the company’s new COO. He replaces Eilam Avinary, who had been with Optimove for the past seven years including the past year as COO.
Yarden Malka joins Optimove after serving as VP Engineering for financial services focused predictive analytics software provider Earnix. He was a co-founder and CTO of Model N Inc (NYSE:MODN), which provides enterprise revenue management solutions, working at the now-public company from 1999-2013.
Optimove stated that Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments—R&D, product and IT.
Pini Yakuel, founder and CEO of Optimove said:
Optimove’s growth so far can be attributed to a small, talented and nimble group of employees, but as we enter our next stage of growth, we need someone who has implemented efficiencies at scale—Yarden has done exactly that in the Mecca of tech. His record and know-how will help us further innovate our product for our 300+ global customers, and grow our culture for our almost 200 employees.
Yarden Malka added:
I joined Optimove because it has the makings of the next martech unicorn: audacious goals; a smart customer base; and exemplary leadership.
The company stated that Malka joins Optimove at a pivotal point in its journey. The company experienced record growth in 2017 with five new product features, a new CTO, and a new Tel Aviv headquarters. 2018 has also been a momentous year for Optimove so far: it acquired PowerInbox’s DynamicMail, a leader in email engagement and personalization; is expanding into the APAC region; and has already increased its customer base by 40% so far in 2018.