London Capital Group begins rebrand with launch of MT4 portal


London Capital Group Holdings plc (LON:LCG) has today confirmed the launch of a dedicated MetaTrader 4 portal and platform as part of a group-wide focus on the delivery of a suite of high-grade offerings to private traders who expect an institutional level of service and products in their chosen markets.

This move can be viewed as the first step in an overall rebranding of London Capital Group in the wake of its takeover by Mr. Sabet and his team, to refocus on providing premium services to retail traders.

We also believe that LCG is gearing up for expansion for the first time outside the UK to serve clients internationally. We’d note that multilingual versions of the trading platform are being offered in German, French and Spanish.

LCG MT4LeapRate today spoke to London Capital Group management, who explained that under the new leadership of Mr. Sabet the company is gearing up for a spate of international openings once regulatory approvals are in place on a country by country basis and once a full review of the core UK offering is completed. The firm is known to have been hiring talent from across the sector, a process which began in earnest after Mr. Sabet’s securing of Francois Nembrini to help drive forward a new look London Capital Group.

The establishment of multilingual platforms for MT4 retail traders is being seen as a vital first step before territories open up within the EU and potentially further afield. While the slide rule is thought to be running over Spain – home to one of the biggest populations of retail day traders outside the UK – the use of Spanish language portals may be useful for parts of Latin America where retail forex trading is growing fast. Many in trading circles know that Mr Sabet’s success from prior careers in Switzerland make this multilingual offering a probable new territory, where there are high percentages of high net worth individual investors.

London Capital Group has made a point in launching a downloadable app for its MT4 trading site and the focus is expected to be on more mobile-enabled products and tailor made analysis to ensure the firm serves its existing client base and moves up the curve to catch more high net worth traders who are increasingly expecting the retail experience to mirror that of any institutional investor or trading house – where people play premiums for personalised service and tailor-made market analysis based on their patterns of trade and risk appetite.

LCG has revitalised its portal to ensure private traders can continue to benefit from the Company’s market-leading trades, all via a user-friendly MT4 enabled platform.

Following the revitalization of London Capital Group in the form of Charles-Henri Sabet’s £17 million financing package in the latter part of last year, the firm has undergone a transformation from a flagging but established name to a firm which has taken a new direction and attracted new senior industry talent.

Investors who are accustomed to MT4’s easy-to-use functionality and reliability will be able to access the world’s most popular forex pairs, leading global stock indices and commodities via London Capital Group.

The London Capital Group MT4 platform will allow private traders to access the best-in-class pricing on the frequently traded Brent and WTI crude oil prices and precious metals, alongside a wide range of other commodities ranging from cocoa to sugar, while ensuring the foreign exchange markets encompasses both major, minor and exotic pairs.

London Capital Group’s MT4 service comes equipped with market execution capability, enabling traders to make swift decisions without the interruption of requotes. Along with complete in-built technical analysis features including charting tools and custom indicators, the platform also offers customers the option to manage their accounts in a number of base currencies.

To complement the offering to its core UK-based private traders, over the course of this year London Capital Group will unveil initiatives as it expands its MT4 trading experience for the benefit of traders based outside the UK. The international expansion will commence via the launch over the coming months of French, German and Spanish language versions of the LCG MT4 platform.

Charles-Henri Sabet, Executive Chairman of London Capital Group, said:

The private trader remains at the heart of our offering at London Capital Group. As traders become ever more sophisticated and professional in their approach to markets, we will constantly improve the quality of our platform and offerings. Our overriding aim is for the London Capital Group MT4 platform to provide an institutional experience for the private trader. The refreshed platform also comes with a user-friendly app, enabling our clients to trade on the move.

“We are constantly reviewing our offerings to ensure clients benefit from the very best service and the right platforms at LCG. Our quest for excellence means we will also be expanding into territories beyond the UK as we continue to connect traders worldwide with both local and global markets, all supervised by the appropriate regulatory regime to safeguard our customers’ interests.”

“As we accelerate our preparations for overseas markets we will be unveiling a series of multilingual MT4 platforms, each with the same access to the best in pricing, fundamental analysis and charts alongside options to manage accounts in different base currencies. The upgraded MT4 platform and portal is just the beginning. I look forward to updating our clients over the year as we evolve the quality and range of our products and offerings” concluded Mr. Sabet.

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London Capital Group begins rebrand with launch of MT4 portal

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