IG Group spends millions for domain name

For the past year IG Group has been rebranding its businesses under the generic ‘IG’ name.

LeapRate has learned that leading UK online brokerage and spreadbetting firm IG Group has spent millions of dollars acquiring the domain name. IG Group management apparently plan to consolidate all of IG’s various brands and businesses, such as IG Index and IG Markets, under the umbrella in the near future. was previously the home of Brazil’s third-largest search portal. There’s already a rudimentary IG Group website up at

So how much is a website domain such as go for nowadays? The domain was acquired on behalf of IG by domain name management specialist NetNames, which modestly claimed that they negotiated a 50% reduction in price on behalf of IG. While they didn’t divulge the exact purchase price (nor the fee paid to NetNames), NetNames did report that this was the second largest ever sale of a two-letter domain. The largest ever two-letter domain name sale?, which went for $3.85 million in 2008 to AT&T, looking at the time to boost its Yellow Pages brand. That should give our readers an idea of the order of magnitude involved here with

By comparison (and to satisfy curiosity), the largest-ever domain name sale was, bought for $16 million in 2009 by QuinStreet, which today operates as a consumer insurance information portal. In the FX arena, FX portal ForexPros bought the domain last year for a reported $2.45 million.

For more on the global Forex industry see the LeapRate-Dow Jones Forex Industry Report.

Related News

IG Group spends millions for domain name

Send this to a friend