Former Easy Forex technology leader joins digital marketing company Perion as Director of R&D

Ingenious digital asset monetization company Perion has recently appointed former Easy Forex research and development (R&D) manager Elad Ron as Director of R&D.

Mr. Ron presided over Easy Forex’s technical R&D for six years between 2004 and 2001, a period of tremendous technological development for retail FX firms across the globe, and has over 10 years of experience in all aspects of software development and product life cycle from initial specifications to delivery using agile as well as classic project management methodologies.

Based in Tel Aviv, Israel, Perion is a firm which provides highly advanced solutions to developers of desktop and mobile applications in order that revenues can be maximized, a business sector within digital marketing that has tremendous presence in Israel, which is home to more successful technological innovators than any other region outside Silicon Valley, many of which are centered on financial technology.

Mr. Ron led 3 teams during his tenure at Easy Forex, building new products and being responsible for Easy Forex’s next generation platform. With worldwide customers, the Easy Forex platform served thousands of requests per second as a high availability and high performance platform. Mr. Ron build a robust, professional and collaborative department structure as part of the original establishment of retail FX, in the region which until today provides the vast majority of infrastructure which brokers and traders utilize worldwide.

Retail forex is very much an online business, and with the competition for market share continually increasing, cost of acquisition and retention is of equal importance to return on investment in digital marketing campaigns carried out by such firms.

Join the leaders and innovators at this year’s Forex Innovators conference in Tel Aviv, Israel on September 15 and be part of the avant-garde elite that will shape the future of the entire global business by registering here.

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