LeapRate's Daily Forex Industry Newsletter
Join now to receive first access to our EXCLUSIVE reports and updates.
Screenshot of a breaking news alert e-mail from Q2 2017
CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. (OTCQB: ACLZ), today announced that Currency House, a provider of a Forex, binary options, mobile and contract for difference (CFD) trading platform, and 1NMAN, a provider of marketing automation services, have selected CAKE’s marketing intelligence solution to track and optimize their performance marketing campaigns. Both companies offer technologies and services for clients active in the retail Forex market and chose CAKE for its ability to deliver rich, granular metrics about the performance of their affiliate programs, which serve as a key marketing channel in the currency trading business.
As the venue where currencies are bought and sold, Forex is the world’s most traded market with a year-on-year growth rate of 80%. Currency House provides Forex, binary options, mobile and contracts for difference (CFD) trading capabilities on a single, easy-to use platform. The organization’s affiliate marketing program is designed to drive prospective clients to its platform.
1NMAN is a marketing automation and affiliate campaign management provider with a number of clients in the Forex and gaming industries. Both businesses selected CAKE to capture detailed intelligence about affiliate traffic, from first click through final sale and beyond.
“With CAKE, we can measure the total lifetime value of the customers that come to us through our affiliate program,” says Aaron McNeal, CTO and Co-founder of Affiliate Officials/Currency House. “A better understanding of the relative value of each source of traffic helps us make better decisions about commission rates and identify and reward the most successful affiliate marketing strategies. This level of insight is just not possible with less sophisticated solutions.”
“Our clients depend on us for high-quality leads and profitable traffic,” says Alan Green, Media Director at 1NMAN. “CAKE enables us to track a wide range of metrics so that we can zero in on the best prospects. It’s important for us to maximize the performance of the traffic that we send to our customers.”
CAKE’s enterprise performance marketing solution provides event-based tracking that captures granular metrics about the end-to-end customer journey, going beyond the simple recording of CPA payouts. Using CAKE, clients can see which affiliates are driving the most valuable traffic on their behalf, by gaining accurate insight into a range of actions that a customer may take once referred by an affiliate, including account creation, number of trades executed, downloads of branded content and more.
“Performance marketing plays an important role for Forex businesses that want to get more competitive about improving conversion rates and earnings per click,” said Paul Wright, Managing Director, Europe at CAKE. “CAKE’s wide range of features and event-based tracking capabilities empower better decision making based on highly accurate marketing intelligence. We look forward to helping Currency House and 1NMAN take their affiliate campaigns to the next level.”
Latest research from Mike Fox (see all)
- PFSOFT’s multi-asset platform now supports bond trading - November 3, 2016
- Dukascopy launches EUR/RUB currency pair for trading - November 3, 2016
- Moscow Exchange Forex volumes dip 6.1% MoM - November 2, 2016
- Blackwell Global hikes margin requirements by 2x, 3x for Presidential Election - November 2, 2016