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Screenshot of a breaking news alert e-mail from Q2 2017
The following guest post is courtesy of Tiz G. Corta, CEO of email marketing solutions provider DVFX.com. DVFX is a performance-based marketing agency with more than 5 years experience, serving a variety of industries including a number of Forex and Binary Options brokers.
Today, with mobile devices being a widely popular on-the-go email reader of choice, it is essential that the emails you send your leads and clients to boost FTD’s and increase repeat deposits can be easily and clearly read on mobile phones.
Did you know that 63% of Americans and 41% of Europeans will close or delete an email that is not optimized for mobile, according to ReturnPath?
This means that if your emails are not mobile optimized, you could be missing out on a huge percentage of potential clients and revenues for your brand.
Well, let’s just say that in 2017 2.282 million people will access email via their mobile device. (The Radicati Group “Email Statistics Report, 2014-2018”).
With that in mind, let’s take a look at the important aspects to take into consideration when aiming to get your emails read on mobile devices.
1: The Short Attention Span
Mobile readers are generally on the go and do not want to have to scroll through a long email body in order to absorb your message; they will simply get bored before they even get to your call-to-action (CTA), so keep it short and sweet.
Your email should act like fast food to your mobile reader; grab it (read it), eat it (take action), and go (carry on with their day) – that simple.
On this point, let’s talk a bit about your subject line and pre-header text.
Mobile email subject lines should only be about 35 characters in order to fully show on your readers screen.
So make sure that your subject line is compelling enough in as few words as possible to ultimately make the reader open your email and take action right away.
Lastly, make sure your pre-header text (the first line of your email which can be seen before your email is even opened) gives your potential client a taster as to what they can expect inside your email; it needs to hit a nerve, create curiosity or simply provide a benefit to the reader and entice them to read more by opening your message.
2: Entice Those Clicks
If you send your lead an email offering them an FTD bonus, but they cannot click on your call-to-action link or button, you have lost a potential conversion – and, in turn, potential long-term repeat deposits.
Nowadays, people do not have time to try and accurately press your ‘Click Here To Double Your Deposit’ button – so make it easy for them.
Remember, mobile phone screens may have gotten bigger over the years, but they are no substitute for a good old fashioned PC screen in terms of clarity. By having a call to action link or button that stands out by itself – not surrounded by text or images or social media icons – allows readers to easily identify and click on your link or button within a very small space.
If they can’t click, you can’t get a conversion – simple as that.
3: Standing Out From The Crowd
Accurate email rendering on mobile devices is crucial to the success of your email marketing efforts.
Findings from BlueHornet show that 75% of consumers say a poorly-designed email negatively affects their perception of a brand; and it is vital to represent your brand when sending out emails.
They say to never judge a book by its cover; but this does not apply when it comes to your emails.
Always ensure that your email designs are responsive so that they fit on the screen on which they are being viewed.
If your email doesn’t render correctly on the multitude of devices being used by traders, they will not likely dismiss your email, but it could also have a negative effect on your brand’s service.
A sloppy email could quickly be equated to a sloppy service.
Similarly, if you offer an app for clients to trade on, this is most appealing to those who tend to view their emails on mobile phone. Your app may even be the main reason that a lead will deposit with your brand.
But, if these potential clients cannot even view your messages on their phones to convert them to your platform, what do you suppose they will think your mobile app will be like?
A specialized rendering software will give you the opportunity to view how your emails will look on each mobile device (as they vary), so you can be 100% sure that each and every one of your potential traders will be able to view your emails perfectly.
Don’t miss out on your chance to boost revenues for your company simply because your contacts cannot read or interact with your message clearly and easily on a variety of mobile devices.
When it comes to having your leads and clients read your emails on their mobile phones, the 3 big ‘must-do’ items above could mean the difference between a conversion and a lost lead.