Exclusive LeapRate interview… Ashley Jessen, Head of Marketing at ACY Securities joins LeapRate today to discuss the company’s latest partnership, the launch of their new live market analysis and more.
Ashley has been involved in the financial services industry since the year 2000 and is the author of CFDs Made Simple and contributed a chapter to the Wiley Trading Guide Volume 2. As Head of Marketing for ACY Securities, Ashley’s role is to build the digital strategy and leverage every inch of talent within a company.
LeapRate reminds that after 6 months of consolidating Synergy FX into its Australian operations, ASIC licensed Retail FX education and brokerage firm ACY Capital launched a new re-branded company to be called ACY Securities back in March.
LR: What can you tell us about your new live market analysis being released?
Ashley: At ACY Securities, we’re heavily reliant on feedback from our customers and the conversations our team are having with them. One of the constant themes we hear is clients want an easier way to stay up to date with the main news events driving the Forex markets. Our Chief Market Analyst, Russell Sandiford, has been focused on giving traders clarity across the global markets via his daily analysis and twice-weekly webinars.
Markets are heavily news-driven right now with Brexit, the US-China trade negotiations, Trump’s impeachment inquiry, negative interest rates and the ECB’s new QE program. Russell has a unique ability to explain the key macroeconomic events driving the markets and provide actionable insights for traders to focus on. Russell does this with his daily market videos and live webinars twice a week.
LR: What can you tell us about the new partnership with Finlogix?
Ashley: Recently, ACY Securities partnered with Finlogix, which is an emerging fintech provider in the global derivatives markets.
Finlogox provides a technologically inspired suite of trading widgets designed to equip traders with cutting-edge tools such as live market data, real-time HTML 5 charting, an all-encompassing economic calendar and social sharing capabilities.
Traders now can put their analysis to the test and get real-time feedback from the community of traders. For those who are looking to speed up their learning curve, Finlogix provides a platform to do that.
The intuitive interface makes it so easy for newbies and advanced traders alike to run their analysis across Forex, Index, Commodity and Crypto markets and create a following based on their trade ideas.
For those who are looking to build their investment team, you can add your favourite analysts and start trading their ideas.
The ideas, community and intuitive interface help traders stay in control and get closer to their investment objectives.
LR: ACY Securities will turn eight years old in October, what have been the highlights looking back?
Ashley: Yes that’s right! This year we will be marking our 8th anniversary – we are calling this milestone “8 years of dedication, 8 years of commitment, 8 years of innovation”.
The last few years have seen incredible growth on multiple fronts and we are very happy with the way the company is growing and progressing. Some of the recent highlights include acquiring Synergy FX in 2018, introducing new ECN trading accounts to cater to the active trader, building new state-of-the-art offices in both China and Sydney and building bespoke client management tools – a client portal called CloudHub and a custom affiliate tracking portal.
Another initiative we are very proud is the Asia Trading Cup. The Asia Trading Cup started in 2018 with $US150,000 in total prizes given away to the best traders in Asia. First prize was a cheque for $US84,000. This event was such a success that we created the 2019 event to be even bigger and better, with three preliminary stages and the final in January 2020.
LR: What developments can we expect to see from ACY Securities in the immediate future?
Ashley: We’ve been finalising our MetaTrader 5 offering to add stocks to our trading instruments and expect to have launched by the end of this month (October).
In addition to offering stocks via MT5, we are looking to add new trading instruments over the next few months to provide clients with a true multi-asset trading environment via our ECN trading model.