LeapRate Exclusive… LeapRate has learned that performance marketing technology services provider Cellxpert, and London based Artificial Intelligence tech company ArtuData, have agreed on a partnership to jointly develop AI tools to increase user acquisition.
Cellxpert currently services over 100 digital-consumer (mainly financial) businesses including a number of FX and CFD brokerages. Google and Amazon backed ArtuData specialises in developing cognitive (machine learning) AI tools to accelerate user acquisition, re-marketing, conversion and value generation for online businesses of all sizes.
The partnership between the two companies will focus on building smart remarketing tools using ArtuData’s AI technology to increase the marketing performance of Cellxpert’s growing client base.
Cellxpert has become known in the FX world for developing cutting edge Affiliate tracking and management systems, currently in use by brokers such as IG Group Holdings plc (LON:IGG) and Warsaw based X Trade Brokers Dom Maklerski SA (WSE:XTB), which operates the XTB retail FX brand.
ArtuData has built a special anonymous technology that brings Artificial Intelligence to financial services, without the need to share clients details. So far ArtuData has aggregated over 15 brokers (with 10 more in process of integration) and built the Big-Data on its side.
Rinat Buchholz, Commercial Director, EMEA at ArtuData said:
Our clients who are using the Smart-remarketing AI are already enjoying over a 10% improvement in performance, and we are confident that together with Cellxpert we can increase it even further and provide cognitive AI tools to many more companies. Our passion is to help companies grow using tailor made machine-learning artificial intelligence tools. In the previous decade companies needed a website to grow, this decade businesses built mobile apps to remain relevant and it is clear that in the next decade and beyond, businesses will be expected to use AI to remain competitive.
Itamar Ronen, CRO at Cellxpert said:
We believe Artificial Intelligence will change our industry and the world as we know it in the near future and wish to explore ways to implement it into our operation. We are excited about this new venture as it ties in perfectly with our growth strategy moving forward.