Abu Dhabi based financial services firm ADSS has announced the appointment of Jean El Khoury as head of marketing, based at the company’s HQ in Abu Dhabi.
Jean El Khoury has over 11 years of experience covering online marketing, technology and business development as well as strategic planning. He is recognised as a specialist in search, affiliate, display and email marketing, and is an important hire for ADSS as it continues to develop its digital communications. He is fluent in Arabic, English and French.
Commenting on his appointment, Mathieu Ghanem, Managing Director and Global Head of Sales at ADSS, said:
Our marketing work is now based on getting the right information through to existing and potential clients when they want it, using the channels which best suit their lifestyles. Targeting is everything, and Jean’s expertise in this area will allow us to maximise the return on marketing expenditure, and at the same time improve the service we provide to our clients.
Prior to working with ADSS, Mr. El Khoury held senior roles in business development and marketing for a number of online trading companies, including easyMarkets. He was most recently CMO of FX brokerage solutions provider ImpacTech.
Mr. El Khoury is pleased to be joining ADSS, saying:
ADSS is known across the MENA region for its investment in technology, focus on client service and innovative marketing. It is a company which is looking to keep developing at a fast rate, which presents an exciting challenge for any marketer. I look forward to becoming part of this winning team.