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Screenshot of a breaking news alert e-mail from Q2 2017
LeapRate Exclusive… Further to our exclusive coverage of gaming giant Betfred’s plans to enter the world of online FX and CFD trading with the launch of the new TradeFred brand, and that the company had received a CIF license from Cyprus regulator CySEC, LeapRate has learned that TradeFred has activated its CIF license and has gone live with its website targeting EU based customers at tradefred.com/eu.
And from the looks of the site (see above), TradeFred is very much looking to cash in on the name and reputation of Betfred and its various sponsorships. The TradeFred EU home page features Betfred’s shirt sponsorship of Tier 2 “Championship” league football club Bolton Wanderers FC, with a ‘Powered by Betfred‘ logo also front and center on the site.
The Cyprus based company which received the license is called BrightFX Capital Limited, with offices in Nicosia. The company’s CIF license number 342/17 was officially activated on November 13.
The company has engaged former Powercash21 CFO Stefanos Angeli as a director of BrightFX. Mr. Angeli was also previously COO of Leadcapital Markets Ltd which operates the Trade.com brand, and was CFO and Head of Operations for Teddy Sagi’s Safecap, which operates Markets.com. BrightFX has also hired Kyriacos Antonaki as Dealing Desk Officer, and Nicos Anastasiou as Head of Back Office and IT.
TradeFred also went live in Australia recently with tradefred.com.au. The company’s Australian subsidiary BrightAU Capital Pty Ltd is acting as an introducing broker (or more formally, a Corporate Authorised Representative) of ASIC licensed USGFX’s parent company Union Standard International Group Pty Ltd.
To support its clear plans to grow the TradeFred brand around the world, TradeFred has launched a new exclusive affiliate program and website called Boost Markets, at boostmarkets.com. Boost Markets is offering both CPA and Revshare deals to affiliates. The company is offering up to $650 CPA payments, depending on which countries referred clients come from, or 10% Revshare agreements to “Master Affiliates”.
We understand that TradeFred, in the various jurisdictions where it now operates, is planning a large-budgeted marketing push early in 2018, including in its home UK market. The company has brought on board Israel based online marketing and e-commerce consultant Alex Mishiev to help spearhead the marketing plan.
TradeFred is ultimately controlled by Fred Done, Betfred’s co-founder and owner. TradeFred is offering trading on the MT4 platform, but may be preparing its own custom platform, in conjunction with Betfred. Although it began as an offshore Vanuatu-based broker, TradeFred is limiting leverage to its clients to 50x (2% minimum margin), in line with new proposed rules issued late last year by CySEC and the FCA in the UK, although the FCA has put its plans on ice until pan-European financial regulator ESMA comes out with its own recommendations, expected early next year.