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Continuing its year-long acquisition spree, Investoo Group has announced the acquisition of Cryptostart.nl, a Dutch online portal for all cryptocurrencies in use worldwide.
The acquisition follows Investoo’s purchase of German cryptocurrency portal Bitcoinmag.de, announced in November.
Investoo Group has grown to become one of the largest affiliates to FX and cryptocurrency brokers. Investoo has already been actively consolidating the FX and crypto affiliate space, making by our count six acquisitions since December 2016 including Bitcoinmag.de as noted above, as well as SocialTradingGuru.com, Invezz.com, 100ForexBrokers.com, and RoboAdvisors.com.
To support its acquisitions, VC-backed Investoo secured a £7.5 million credit line late last year, as was exclusively reported by LeapRate.
The company said that the purchase of Cryptostart.nl further enhances Investoo’s existing portfolio of cryptocurrency comparison brands throughout Europe, such as coinlist.me, ethereum-kaufen.de and Bitcoinmag.de, which as noted was purchased late last year.
Cryptostart.nl has quickly positioned itself as a one-stop-shop for cryptocurrencies in the Dutch market. The portal contains comprehensive reviews of cryptocurrency exchanges for trading, crypto wallets for storing cryptocurrency and how-to guides on cryptocurrency mining.
Investoo said that its focus on affiliate marketing for the cryptocurrency sector comes at a time when affiliate portals for forex trading have experienced heightened regulatory scrutiny. Some portals have been penalised for providing financial advice without legal authorisation. For instance, forex brokers regulated by CySEC must closely supervise and approve all content published by affiliates. This ensures consumers do not digest misleading and inaccurate marketing content.
The renewed regulation of forex affiliates could see attention turn further to the fast-growing field of cryptocurrency trading.
David Merry, CEO of Investoo Group said:
Our remarkable growth trajectory is closely aligned to the surging global interest in cryptocurrencies. We’ve taken it upon ourselves to help consumers make the best possible crypto investment decisions.
The cryptocurrency market valuation could hit $1 trillion this year, with consumer interest in all forms of cryptocurrency breaking new ground. Portals such as Cryptostart.nl enable us to deliver sites that educate and inform our Dutch users, as well as the German, Spanish, French and Italian readership that we already serve.
The company did not release the price paid for Cryptostart.nl, or any other deal terms.