LeapRate Exclusive… 55.com, an asset network, announced today the release of the Air Jordan (AJ) Token. 55’s Asset Network will tokenize 50 pairs of the highly collectible Air Jordan Jordan 1 Retro High Travis Scott sneaker and sell these tokens during the upcoming Air Jordan Asset Token Onboarding (ATO); the Air Jordan ATO will be hosted on 55.com at 12pm (UTC+8), July 4, 2019.
The launch of the Air Jordan (ATO) comes just one month after the successful launch of 55.com’s first ATO, Supreme (SUP). The Supreme ATO tokenized the sought after Supreme X Swarovski Box Logo Hooded Sweatshirt. At the time of this release, the Supreme X Swarovski Box Logo Hooded Sweatshirt in Heather Gray was redeemable on 55.com at a 45% price discount when compared with other secondary markets.
Last year, the athletic footwear industry generated $17.5B, spanning online, brick and mortar, and c2c sales. C2C sales among the colloquial “sneakerheads”, constitutes a prominent market share in aftermarket sales largely without authentication or proper custodian channels.
Users can participate in the Air Jordan Asset Token Onboarding (ATO) event by purchasing Air Jordan tokens (AJ) on 55.com, which can be used to redeem for Nike products. The first Air Jordan product to be tokenized will be the Travis Scott x Air Jordan collectible sneaker.
Users who own Air Jordan (AJ) tokens equal to the tokenized value of the Jordan 1 Retro High Travis Scott sneaker can redeem their AJ tokens for the underlying asset. All Air Jordan products are verified for authenticity through a third party provider and guaranteed by 55.com.
In addition to Air Jordan and Supreme, 55.com plans to host additional ATOs including other premium sneaker products, streetwear, hypebeast culture goods, and more traditional collectibles.