Exclusive: Binary Options exec Mickey Winitsky replaces Itay Gissin as CEO of


LeapRate Exclusive… LeapRate has learned that popular financial news site has appointed Mickey Winitsky as its new CEO.

Mickey Winitsky is replacing Itay Gissin, who was brought in by founder Dror Efrat in 2014 to take over some of the key senior management responsibilities. Mr. Efrat remains active with the company.

Mickey Winitsky
Mickey Winitsky

Mickey Winitsky is joining from (former) Binary Options platform provider MarketsPulse, where he was CEO for the past three years. (He also came in to MarketsPulse to replace a founder, Rachely Esman). MarketsPulse was one of first corporate victims of the decision of Israeli authorities to clamp down on and eventually ban the Binary Options sector. The company’s website today has one (non-interactive) page stating:

FINTECH – reshaping the industry with technological and financial expertise. MarketsPulse has been serving the online financial industry for over a decade. Our passion to create premium technology, combined with financial know-how, has led us to where we are today. We’re building business ideas with you and our experienced team of developers, quantitative analysts, project manager, designers, etc. Join us in the next generation of Fintech.

Before joining MarketsPulse in 2015 Mickey Winitsky had spent several years in the gaming sector, as COO of Pariplay and Head of Acquisition for Caesars Interactive Entertainment Inc.

LeapRate spoke with Mr. Winitsky about his appointment at He commented:

After many years within some of the most famous and profitable brands within the gaming and finance industry I’m extremely excited an proud to be given the opportunity to lead FMA The company is going through impressive growth focusing on new strategic directions such as crypto and personal finance, areas where we will be taking clear positions and are already seeing remarkable absorption amongst our customers.

Dror Efrat
Dror Efrat

Dror Efrat began in 2007 as a forex news portal called, growing the company to incorporate 18 different languages and localized editions by 2011. In 2012, Mr. Efrat made the then-seemingly brazen decision to pay $2.45 million to buy the url, the most expensive url sale that year (according to But it seems to have worked out well, with the renamed continuing to grow and becoming a popular site for traders from around the world – and a popular site for advertisers looking to land new active trading clients. Many if not most of’s advertising clients have remained online brokers, and more recently crypto trading platforms.

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Exclusive: Binary Options exec Mickey Winitsky replaces Itay Gissin as CEO of


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