This article was written by Adinah Brown, content manager at Leverate. With a relatively low adoption rate, compared to other industries, the jury is still out in relation to whether your brokerage does in fact need a mobile trading platform. The likelihood is that your traders are not going to choose your brokerage service because…
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This article was written by Adinah Brown, content manager at Leverate. What’s it like to have the most expensive divorce in history? Ask the people of Britain, as Westminster finalises the cost of leaving the European Union. Anyone that has not been watching closely the machinations in Europe will find it surprising that there is…
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The following article was written by Adinah Brown, content manager at Leverate. Having a content marketing strategy in place is crucial to your forex brokerage’s success in an age in which customers’ consumption of information is simply astonishing. Sharing unique and valuable information with your audience can help you become the go-to source of authoritative…
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Why is it important for IBs to make sure that the brokers they refer clients to take customer fund protection seriously? Adinah Brown, content manager at Leverate, explains. Forex, Binary Options, CFD and similar trading instruments, all carry an inherent level of risk, however, there is no reason to take on unnecessary risks. As an IB…
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With the likelihood that your clients are already on LinkedIn, why (and how) should your brokerage also be?
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With regulators cracking down on compensating employees based on FTDs (first time deposits), how must forex brokers adapt? Adinah Brown, content manager at Leverate, discusses. With the new regulations from Cysec, some of the rules of sales are going to have to be rewritten, and some old, successful (and maybe even lazy) habits are going to…
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What are some of the most important sales and marketing KPIs your FX brokerage should be setting? Adinah Brown, content manager at Leverate, explains. Operating a Forex brokerage is not much different than operating any other business; the success or failure of it relies largely on your acquisition numbers, for which marketing is mostly responsible, and…
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What does the successful sales person do, that the unsuccessful one doesn't? Adinah Brown, content manager at Leverate, explains. What does the successful sales person do, that the unsuccessful one doesn't? How can you get more out of your underperforming salespeople? It comes down to the little things that separates the good from the great.…
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A successful B2B remarketing campaign can be boiled down to 5, excuse me, 1 secret. Adinah Brown, content manager at Leverate, explains. For those relatively new to the world of digital marketing, remarketing (or re-targeting) refers to a popular advertising technique amongst PPC professionals, where they focus their marketing campaigns on visitors who have already visited…
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