Tag: social media marketing

September 19, 2016 BY LeapRate Staff

ASIC IPO report warns regarding use of social media in marketing new offerings

Australian financial regulator ASIC has issued a report reviewing marketing practices used in Initial Public Offerings (IPOs), which includes a warning to both underwriters and issuers involved in IPOs in Australia to ensure their marketing campaigns comply with the letter and spirit of the law, particularly when using emerging social media strategies. An ASIC review of marketing…

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