Tag: pini yakuel

September 14, 2016 BY LeapRate Staff

Optimove nabs $20 million VC fundraising round, adds SimilarWeb director Moshe Lichtman to its BoD

Customer marketing and retention specialist Optimove has announced that it has raised $20 million from Israel Growth Partners, a Tel-Aviv based private equity investment firm that focuses on later stage investments. The growth-financing round marks the first outside funding for the nearly eight-year-old Optimove, and it follows three straight years of 100% year-over-year growth for the…

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November 29, 2014 BY LeapRate Staff

Optimizing customer marketing via Personalization

We're pleased to repost a recent blog by Optimove's Pini Yakuel entitled Ever-increasing Personalization. The full blog post follows, but you can also see the original on Optimove's website. Quick word on Optimove - Optimove’s core technology is based on an innovative algorithmic approach to deep customer analytics, which reliably predicts which marketing actions will be the…

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