Optimove nabs $20 million VC fundraising round, adds SimilarWeb director Moshe Lichtman to its BoD LeapRate

September 14, 2016 BY LeapRate Staff

Optimove nabs $20 million VC fundraising round, adds SimilarWeb director Moshe Lichtman to its BoD

Customer marketing and retention specialist Optimove has announced that it has raised $20 million from Israel Growth Partners, a Tel-Aviv based private equity investment firm that focuses on later stage investments. The growth-financing round marks the first outside funding for the nearly eight-year-old Optimove, and it follows three straight years of 100% year-over-year growth for the…

December 10, 2014 BY Andrew Saks-McLeod

LeapRate Interview: "Retention is a gold mine of opportunity" says Optimove

'Churning' of retail traders is one of the most poignant concerns of many of today's FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today's LeapRate interview

November 29, 2014 BY LeapRate Staff

Optimizing customer marketing via Personalization

We're pleased to repost a recent blog by Optimove's Pini Yakuel entitled Ever-increasing Personalization. The full blog post follows, but you can also see the original on Optimove's website. Quick word on Optimove - Optimove’s core technology is based on an innovative algorithmic approach to deep customer analytics, which reliably predicts which marketing actions will be the…

September 03, 2014 BY Andrew Saks-McLeod

Optimove launches OptiTrack for personalized customer marketing

Automated retention software company Optimove has launched a new method of tracking the website activity of individual customers, and associating it with their existing database-stored behavioral records

Tag: pini yakuel