Tag: MediaGroup London

March 31, 2016 BY LeapRate Staff

Marketing in the Online Wealth Management Industry

The following guest post is courtesy of Bart Burggraaf, Managing Partner, MediaGroup Worldwide. [divide] Online wealth management is a rapidly growing industry and an interesting one to follow for brokers. What’s more, the relatively stable income, large assets under management and a different target audience makes for an attractive diversification play for brokers looking to…

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April 16, 2014 BY Andrew Saks-McLeod

Guest editorial: Why brokers should consider RTB

MediaGroup London's Bart Burggraaf looks at real-time bidding as a method by which FX brokers could efficiently fine-tune their cost model when purchasing advertising space for banner placements Much has been said about the different marketing tactics used by brokers. An average media mix consists of PPC advertising, SEO, Display advertising, email advertising, some print…

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March 25, 2014 BY Andrew Saks-McLeod

Guest Editorial: Strategy and Product over Pretty Ads

FX marketing professional Bart Burggraaf of MediaGroup London explains why product and strategy matters more than pretty advertisements I am willing to concede that product and strategy can flow from a great creative idea and that in the past many major advertising successes came from a Creative who found the golden nugget in an otherwise distinctly un-shiny…

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