Tag: FX marketing

Caroline Tabet 120advertising fx marketing
June 19, 2017 BY LeapRate Staff

Spotware's Caroline Tabet joins FX marketing boutique 120ADVERTISING.com

FX broker marketing boutique specialist firm 120ADVERTISING.com has announced the addition of Caroline Tabet to their team. Ms. Tabet joins Limassol, Cyprus based 120ADVERTISING as Product Marketing Manager. Caroline Tabet has more than 10 years of experience in international marketing and media from companies such as easyMarkets (former Easy Forex) where she led marketing for…

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May 03, 2017 BY LeapRate Staff

PositivaFX hires easyMarkets forex veteran Dominic Poynter as Head of Marketing

LeapRate Exclusive... LeapRate has learned that Limassol, Cyprus based institutional FX liquidity provider PositivaFX has hired Dominic Poynter as its new Head of Marketing. Dominic Poynter is joining PositivaFX after spending the past three years at retail forex broker easyMarkets as its Director of Marketing Operations, including overseeing that company's rebranding from easyForex to easyMarkets…

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April 16, 2014 BY Andrew Saks-McLeod

Guest editorial: Why brokers should consider RTB

MediaGroup London's Bart Burggraaf looks at real-time bidding as a method by which FX brokers could efficiently fine-tune their cost model when purchasing advertising space for banner placements Much has been said about the different marketing tactics used by brokers. An average media mix consists of PPC advertising, SEO, Display advertising, email advertising, some print…

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June 06, 2013 BY Gerald Segal

Another interesting FX promotion – the $250K Miss Dukascopy contest

Dukascopy is clearly targeting an interesting vertical – young women – but also the young men who will want to follow proceedings. Recently we've been writing about interesting and unique promotions that FX brokers come up with, in an increasingly crowded world of FX marketing, bonuses and promotions. We covered the IronFX win-a-trip-to-Vegas contest, and the Liquid…

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