Cypriot Forex broker XM.com today announces a partnership with Saudi Arabia’s Al-Nassr FC.
The broker has become an official sponsor of Al-Nassr FC, which is currently the third most successful football club by performance in Saudi Arabia.
The Al-Nassr FC sponsorship is the first major venture in the Persian Gulf and therefore a significant milestone in the broker’s endeavors to share socially beneficial partnerships with high-caliber global players.
At the official press conference today, Marketing Director of XM Group commented,
“The word Al Nassr means victory in the Arabic language. Victory is the achievement of mastery and success, an attribute which is part of the XM’s DNA. Al Nassr and XM share common values and common goals. Our sponsorship represents our dedication to assist them in achieving what they represent. This is a very special day for XM as it marks a milestone in our corporate history.”
The marketing practice of sponsoring sports initiatives and teams, especially football clubs, has gathered momentum over the past couple of years. The lineup of notable sponsorships of football teams by Forex companies over the past years includes Plus500’s partnership with Atlético Madrid, Swissquote’s sponsorship of Manchester United, as well as eToro’s partnership with West Ham United.
You can view the announcement on the XM sponsorship by clicking here.