LeapRate's Daily Forex Industry Newsletter
Join now to receive first access to our EXCLUSIVE reports and updates.
Screenshot of a breaking news alert e-mail from Q2 2017
As was once de rigeur among retail FX market makers, the cash bonus has become somewhat less prominent over recent times, however it has made its way into the binary options sector as part of an initiative by binary options technology provider TRADOLOGIC to provide its white label partners with the facility to offer clients a cash bonus upon deposit.
This method was widely used for a significant period of time by retail FX market makers as a highly effective client acquisition tool, with TRADOLOGIC now applying this rationale to the binary options business in its platform-built bonus system. The system is called Cash Back Bonus, which TRADOLOGIC considers to be a unique service that offers risk free trades to the end users after they make a deposit. This means that if the trade expires as losing, the trader will receive their money back as cash or bonus for their first trades.
Cash Back Bonus allows TRADOLOGIC’s clients to promote their platforms and attract new users. This new widget both greatly appeals to new customers and increases the satisfaction level of the existing clients. All of TRADOLOGIC’s customers have already implemented Cash Back Bonus. Moreover, the product is an especially good conversion tool: statistics show a 40% increase in registrations and trades on the company’s white labels’ websites.
TRADOLOGIC’s CEO Ilan Tzorya commented on the new product: “ Cash Back Bonus is a great strength to our product offering. The whole industry is eager to utilize the new widget as it is super attractive to their clients.”
To read the full announcement from TRADOLOGIC, click here.