TMX Group Limited (TSX:X) announced that Alison Simpson has been named Senior Vice President, Marketing and Branding, effective February 13, 2017.
In this newly-created role, Ms. Simpson will be responsible for building TMX’s marketing strategy with a focus on enhancing the company’s presence and impact across the full spectrum of available channels, including digital, mobile and social media. In support of TMX’s overall corporate strategy, she will lead creative, digitally-focused campaigns to position TMX as a premier global brand and improve stakeholder and client engagement across all business areas. Corporate communications and media relations will also report to her in this new role.
The addition of Alison Simpson to our team is an important step forward for TMX as we accelerate our efforts to strengthen and redefine our core brand and to position our company for long-term success,” said Lou Eccleston, CEO, TMX Group. “Alison brings a demonstrated level of expertise in team-building and strategic execution that will be vital to enlivening TMX’s digital presence and to ensuring the depth of our value proposition is clearly understood throughout the marketplace.
Ms. Simpson has more than 20 years of experience in marketing, branding and communications, specializing in building and implementing transformative digital and client loyalty strategies for high profile Canadian and international companies across a diverse range of industries. Most recently, she served as Senior Vice President of Marketing and Customer Experience at Holt Renfrew, where she built the luxury retailer’s loyalty and customer initiatives, expanded the digital and brand marketing capabilities and was part of the executive team for the e-commerce launch. Among her other previous work experience, Ms. Simpson served as Executive Vice President of Bond Brand Loyalty (formerly Maritz Canada Inc.), a marketing and loyalty consultancy firm and as Vice President of Marketing Communications at Rogers. Ms. Simpson will report to Mr. Eccleston.