The ayondo Group successfully rebrands to focus on social trading

Spread betting and CFD broker Gekko Global Markets Limited, which has been active in the UK since 2009 has successfully completed its rebranding to ayondo markets Limited (‘ayondo markets‘). This brings ayondo markets, which is headquartered in London, closer together with Frankfurt based ayondo GmbH (‘ayondo’), both of which reside under the parent investment company, ayondo Holding AG.

Following increasing cooperation between ayondo markets and its sister company, social trading provider ayondo, the decision was made to more closely align the branding and the vision of the two companies.

“The close cooperation under the umbrella of one brand allows us to make better use of existing synergies between the two companies. With the newly expanded product offering of both social trading and traditional trading under one roof, ayondo provides the perfect platform for every trading need. With this unique set up, we are ideally positioned for dynamic growth within the industry, benefiting both ourselves and our customers, globally.” says Robert Lempka, Chief Executive Officer of ayondo Holding AG.

The restructuring of the ayondo group creates an offering which so far is unique within the industry. In addition to offering traditional spread betting and CFD trading across over 1,200 products including stocks, indices, commodities, currencies and bonds, clients can now take advantage of ayondo’s pioneering social trading technology which allows users to follow the trading signals of ‘Top Traders’ automatically on their trading account.

ayondo, with group motto “Empowering you”, is fully committed to its mission statement. “The financial industry is in a period of change. Long-standing structures are being broken up and dismantled and the individual needs of the customer are now in focus. We have recognized these changes and carried this through to our range of products; a variety of innovative solutions, excellent service and a good price-performance ratio,” says Sarah Brylewski, who is responsible for PR, marketing and sales across the ayondo group.

From June 16th, ayondo launched a multichannel marketing campaign to coincide with the repositioning of ayondo. You can watch the TV ad below:

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The ayondo Group successfully rebrands to focus on social trading


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