SpotOption looks to expand interactive calculation tool following case study demonstrating popularity

Binary options platform provider SpotOption has conducted research into the popularity of its calculation tool, with a view to expanding its reach further.

The company has today announced that the results of the calculator case studies have surpassed expectations in terms of popularity amongst traders. The company’s calculator feature was launched in November 2014, and has now been implemented by 99% of SpotOption’s binary options white labels. The study demonstrated through Google Analytics that in the first month after adding the tool, it received 6000 unique hits. SpotOption expects this number to grow exponentially in the upcoming month.

The Calculator feature is an interactive tool that calculates trend probability based on three popular binary options models: Black & Scholes, Moving Average, and Bollinger Bands. The Calculator does not advise, rather, simply displays to the trader the probability of the asset price direction according to the chosen formula.

“Providing operators with all the tools possible to help their traders make educated trades is the key to their trader retention,” says Ran Amiran, CEO of SpotOption. “It has always been our goal to extend trader lifetime value for our clients, and the best way to do this is by giving the trader the power of knowledge. This is exactly what the Calculator feature does.”

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