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Screenshot of a breaking news alert e-mail from Q2 2017
Forex brokers increasingly distributing content (FX research, education, training) via video.
Saxo Bank, a member of LeapRate’s Approved List of global regulated FX brokers, announced today the launch of Saxo TV. Saxo Bank has hired an all-star team of three to be the face of Saxo TV — led by former Bloomberg TV News anchor Owen Thomas, Lea Jakobiak from Sky News, and Sara Walker previously at Bloomberg. The team will provide market insight and analysis in video format (their virgin video was on the topic of Silver), with Saxo TV integrated with TradingFloor.com, Saxo Bank’s social financial investment community and FX research site.
Saxo Bank’s move highlights a growing trend in the FX (and other) markets, where content previously distributed by text is now going out by video. FX brokers are finding their are much better viewing rates for videos over written material (time spent reading, etc.), and — more importantly — greater success in getting call-to-action, i.e. in encouraging clients to make and execute trade decisions after watching a research video.
One of the leaders in this video space has been Swiss FX broker Dukascopy, whose home page looks something like YouTube, with a variety of videos on a variety of topics taking up the prime real estate on the site. That’s certainly one extreme, but we do expect other FX brokers to follow suit and put more of a focus on video content.