Saxo Bank continues partnership with F1 racing driver Romain Grosjean to showcase Forex strength

Multi-asset trading and investment services provider Saxo Bank announced today that it will keep using its sponsorship of Formula One racing driver Romain Grosjean in 2016 to showcase the strength and value of financial technology and innovation to the future of finance.

Saxo Bank has had a high-profile presence in the FIA Formula One World Championship since 2014 and its latest agreement with Grosjean marks the third year of what Kim Fournais, co-founder and CEO of Saxo Bank described as “strong and meaningful” partnership.

Mr Fournais said:

“Our association with Romain gives us a fantastic platform to communicate out strengths and values to private investors and institutional clients across the world. Formula One is a sport that fits our brand perfectly because of the continued commitment to innovation and strength of technology that is needed to be successful, the accuracy of the data that is used to make crucial decisions that determine performance and the support of the team in the background.

“Romain spent almost three years as a banker in Switzerland when he was progressing through the junior motorsport and that makes him the ideal ambassador for our brand. He has a genuine understanding of what Saxo Bank does and a passion for trading. He is a perfect nexus between our clients and our business and we’re proud that Romain is once again part of the Saxo Bank family in 2016. This latest agreement marks the continuation of our strong and meaningful partnership.”

The Saxo Bank name will be displayed on Grosjean’s helmet and overalls when he races for the brand-new Haas F1 Team in 21 different countries this year.

Grosjean’s US-led team unveiled its 2016 F1 car for the first time in Barcelona, Spain earlier today.

Speaking at the launch, Grosjean said,

“There are a lot of commonalities between F1 and investing and trading. There is the pressure of getting the best results in both disciplines, and behind that there is always a great team spirit where everyone brings in their expertise and is working together for the success and performance of the team.

“In investing and trading, it doesn’t matter whether you’re trading, stocks, bonds or oil, everyone is trying to find the right opportunity to achieve the best performance. It’s the same in F1; everyone is always fine tuning and pushing their game.”

“I like that SaxoTraderGO works across devices and gives me instant access to financial markets at the point of my fingertip.”

SaxoTraderGO offers clients complete access to the bank’s entire product suite; more than 30,000 different instruments across FX, CFDs, Stock, Options and Futures. Over 60% of all Saxo clients have now tried the new SaxoTraderGO platform and more than 50% of those previously trading on Saxo’s other platforms have voluntarily switched to the new platform.

The official announcement from Saxo Bank can be viewed by clicking here.

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