Continuing a trend we have seen over the past six months from some of the leading UK-based retail forex and CFD brokers, PhillipCapital UK went live yesterday with their new online offering.
As with many of the new & improved websites and Home Page redesigns we’ve seen lately from some leading retail forex brokers in the UK as well as in Cyprus, Switzerland and Australia (e.g. LCG, CMC Markets, ThinkMarkets, FXPRIMUS, AxiTrader, Swissquote…), PhillipCapital UK’s new site also has a much more ‘visual’ look dominated by big pictures, and having fairly little text above the fold.
PhillipCapital UK is the London-based European arm of Singapore-based PhillipCapital Group. Established in 1975, the PhillipCapital Group has grown into one of Asia’s biggest and most successful privately owned financial institutions. The group has over 1 million clients worldwide, over 3,500 employees and $28 billion in assets under custody and management. With a global footprint, PhillipCapital has offices in the UK, Singapore, Hong Kong, India, Japan and the US.
In 2002, the PhillipCapital Group acquired King and Shaxson, one of London’s oldest and most reputable brokers. PhillipCapital UK is now the trading name of King and Shaxson Capital Limited which was established in 1866 and is regulated by the Financial Conduct Authority (FCA).
The formal press release put out by PhillipCapital UK regarding its new website reads as follows:
PhillipCapital UK: Launching a new website
PhillipCapital UK is pleased to announce the launch of its new homepage and website to focus in on our online proposition and make it easier for clients to define us in a crowded market. The website redesign has given us the chance to fully define our online visual identity, so what’s new?
Simple Clear Navigation. Cutting down on unnecessary options, tabs and pages gives the user the clearest and simplest navigation around the site to find the information which is most relevant to them.
Why Trade With Us. We’ve dedicated a whole area of the website to ‘why trade with us’ where clients can read why PhillipCapital UK is a reliable, safe and knowledgeable broker that’s totally on their side. Our aim is to be as transparent as possible with clients so that we are their first choice when it comes to trading the financial markets.
What You Can Trade. Get a simple look of our full product range and all the information needed to see that we offer some of the tightest spreads and appropriate margins across our whole product range.
Our Team. Service matters and we believe our clients are attracted to us and stay with us because we are only a call or email away. Whether its support, trade execution or simply what the weather is like in London, our team of dedicated account managers are always here to help.
Sean Tan, Head of Derivatives, PhillipCapital UK:
We worked tirelessly to understand our user base and along with help from our technical team we used that information to design a site that is relevant, responsive and easy to use for all our users.
We worked with the design agency Design by Structure to get the best out of the information we had and their work has really paid off. They worked hard to get under the bonnet of our business and fully understand what we were looking for and created a design that will best serve our clients.
Jesse Swash, Creative Director and Co-Founder, Design by Structure:
We spent time with PhillipCapital UK to really understand the business and the people who worked there, experiencing their family-like culture and the open and honest nature of the business first hand.
By focusing relentlessly on exactly who would be using the site, placing the client right at the heart of everything we did, we created a truly user-centric online experience that perfectly reflects and captures the values of the company.