OzForex rebrands to OFX, releases new website

Provider of online international payment services Ozforex Group Ltd (ASX:OFX), which is currently considering a takeover proposal from The Western Union Company (NYSE:WU), today announced its rebranding the single global brand ‘OFX’.

The key point of the rebranding is to reflect the global nature of OFX’s business, making the company more identifiable to customers globally and also making its marketing more efficient. The company will retain its current ticker on ASX.

Along with the new brand, the company unveiled a new retail and investor website, as well as a new mobile application. The Australian launch is in accordance with timings announced in August this year, with all other markets set to follow in the first quarter of 2016.

The new website, ofx.com, is designed to improve the customer experience with a more intuitive interface and has the following main benefits:

  • Mobile and tablet responsive, to enable fast, secure international payments in 48 currencies, on the go;
  • Customer rates rather than inter-bank rates providing optimum transparency for customers, with the interface designed for simplicity of use;
  • Help FAQs enable customers to self-serve before contacting OFX;
  • 4-digit pin login for mobile app users.

Richard Kimber, OFX Chief Executive Officer, said,

“OzForex rebranding to OFX is the first step in our global transition to one brand. This is significant, as a single brand will universally optimise our marketing while differentiating us in the international payments space. We will continue to roll out the OFX brand into the rest of our markets, using it to establish a differentiated positioning so we become globally identifiable to our customers, as well as creating further value for our shareholders”.

Maria Loyez, OFX Chief Marketing Officer, said,

“Our customers need an international transfer service to fund something that’s really important to them, and they want to use someone they can trust. After 17 years in business over 300,000 customers have counted on us for their personal and business international payment needs. Not only do we have an established payments platform, used by other financial services organisations such as Macquarie Bank and ING Direct, but most importantly, we have a global team of international payment experts, who help our customers with the things that matter to them. Our new tagline draws on this expertise to inspire confidence, because, after all when doesn’t it matter?”

You can view the official announcement on the rebranding by clicking here.

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