Closely following the mobile-first direction that every electronic and online business is taking, technology-led FX firm OANDA Corporation has upgraded its fxTrade mobile application for the Apple iOS operating system.
The upgrade, which was implemented last week, has added a particularly important feature, which is the ability for customers in the United States to fund trading accounts via the mobile application.
LeapRate has studied and reported extensively the drive toward new media and full mobile functionality which companies across all ecommerce and electronic trading will have to make in order to remain competitive, this move by OANDA being a further example.
OANDA Corporation has invested heavily in the development of its proprietary technology of late, including the establishment of a research and development center in California’s Silicon Valley, headed by Natalie Lala.
This will stand the company in good stead to keep pace with technological change as new media takes the place of legacy systems, the value of which is as critical as it is astronomical, affirmed further by yesterday’s purchase of AOL by Verizon for $4.4 billion, largely in order to extrapolate the mobile video opportunities that the corporate synergy between the two communications giants could facilitate.
For the official application specifications, click here.