GAIN Capital Holdings, Inc. (NYSE: GCAP), a global provider of online trading services, today launched a refresh of its global retail FX brand, FOREX.com, which includes a new visual identity and updated online presence.
In addition, the brand refresh has officially launched for FOREX.com’s Investment Industry Regulatory Organization of Canada (IIROC) regulated service in Canada, which will be rolled out globally throughout the remainder of 2016.
The new FOREX.com website offers enhanced market research & commentary along with expanded educational content for traders of all experience levels. The updated brand identity is the first of several service enhancements that will be rolled out to FOREX.com customers globally. These include a suite of new trading platforms, expanded selection of global markets and unique decision support tools.
Samantha Roady, President of Retail, said:
“The new FOREX.com visual identity and web experience is bold and modern, reflecting our leadership position as a global FX brand supporting traders from over 180 countries. It delivers on our goal of providing a seamless and consistent customer experience across a variety of platforms and devices and, above all, represents our ongoing commitment to providing customers with everything they need to realize their trading potential and goals.”
Glenn Stevens, CEO of GAIN Capital added:
“FOREX.com is a leading destination for traders around the world who wish to trade the global currency market. Our brand and website refresh marks the beginning of a series of exciting and innovative enhancements to our products and services and reflects our commitment to empower each and every one of our traders with tools to help make effective investment and trading decisions. FOREX.com customers have a deep passion for trading, and their aspirations fuel our continual drive to innovate and provide a better trading experience.”