FXStreet has announced that FxPro will be the sponsor of its website in its 17 languages from March 2015 to March 2016. The UK-headquartered broker is also the first company to acquire FXStreet’s new Premium advertising pack.
This agreement creates a strong collaborative relationship between the two companies where the advertiser gains relevance on the FXStreet website through new advertising spaces, initiatives and sponsorships.
“We are delighted to be renewing and extending our partnership with FxStreet, which is renowned in the industry as a source of high-quality FX information,” said Yan Ardatovskiy, Chief Marketing Officer at FxPro. “Their services are of genuine benefit to serious traders. In this sense we share common values and look forward to a long and fruitful partnership.”
Earlier this year, taking into consideration the needs of both users and advertisers, FXStreet developed a new advertising offering in the form of Premium packs. These packs are based on collaborative relationships with advertisers. Not only does the advertiser get more prominence on the site but also works together with FXStreet on new placements that help the advertiser communicate with the trader, building up trusting relationships.
“FxPro, a longtime client of ours, was the first to jump in the wagon of this new strategy that we think will be fruitful for all parties,” said Carolina May, CEO of FXStreet.
“This agreement blossoms from our commitment to keep offering objective and valuable information to the traders, on a free basis, as we’ve been doing for more than 15 years,” added Carolina May. “This is something that we can achieve hand in hand with the help of advertisers and having FxPro taking part in this is a source of great satisfaction.”
For the official announcement from FXStreet, click here.