LeapRate Exclusive… LeapRate has learned that forex platforms provider Tools for Brokers has rebranded as T4B.com.
This step intends to de-emphasize the product aspect of their offering and pinpoint the new service-oriented approach. The company has already used the new domain name t4b.com for some time and officially introduced the new corporate look at the London Summit in November.
Rebranding was connected with the wish to emphasize the shift of Tools for Brokers from a product-oriented offer. The company has expanded beyond its original product line of ready-made solutions for Forex brokers and now offers professional assistance in solving all technological issues related to liquidity, platform maintenance, new services implementation, White Label setup and so on. Therefore, Tools for Brokers decided to switch from the product-identified brand name to an easily comprehensible abbreviation – T4B. However, the company didn’t want to refuse from the full name entirely as it has gained a good reputation during 7 years of operation, so it will remain in company identity materials.
T4B considers that this rebranding activities were an inevitable step to revive the brand and market it as not only provider of technology but solver of all problems of a broker. Initially Tools for Brokers started as technology provider for small and medium businesses, however now they have more diverse customer base. The packages provide an opportunity to install solutions on several servers and therefore meet the requirements of large brokers. The main idea of the package is that the broker don’t need to maintain its own IT department, because all the services like configuration or even additional developments and customizations are already included.
The rebranding of Tools for Brokers aims to ease interactions with customers from the Asian countries, as the company actively expands there and has opened the new office in China lately.