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We’ve seen recently an increase and diversification in the way Retail Forex brokers build their brands via sponsorships. Many if not most of those revolve around high profile sports sponsorships, such as Saxo Bank’s Team Tinkoff-Saxo in the Tour de France, IronFX with BarcelonaFC, and EXNESS’ own recent hookup with Formula One racing via its sponsorship of Infiniti Red Bull Racing.
Leading retail forex broker EXNESS has now announced it is backing an initiative by The World Wide Fund for Nature (WWF) to restore rare and vanishing animal species in Russia.
The full EXNESS press release follows:
EXNESS and WWF have joined forces to restore rare and vanishing animal species
As part of projects to protect animals, EXNESS and WWF Russia have joined forces to restore the Persian leopard population in the Caucasus and the Siberian tiger population in central Sikhote-Alin. These special projects, which are being implemented with EXNESS’ support, will help preserve and restore these subspecies.
Not long ago the Persian leopard was spread quite broadly in the Caucasus and inhabited virtually all of the region’s mountainous areas, but due to intensified extermination at the end of the last century its numbers have fallen sharply. It has almost disappeared from Russia. In 2007 WWF Russia advanced an initiative to restore the rare leopard subspecies in the Russian Caucasus. With the participation of the Russian Academy of Sciences, a program was developed to restore (reintroduce) the Persian leopard to the Caucasus.
The Siberian tiger has met a similar fate. The ongoing human-induced destruction of habitats and the poaching and illegal sales of tigers, and tiger body parts and derivatives seriously threaten the subspecies’ fate. The new five-year program to preserve the tiger population at the Sikhote-Alin Reserve began by reinforcing the technical capabilities, expanding the size of the anti-poaching brigade, and monitoring the state of the Reserve.
In 2014 our company also joined the effort to protect and restore the population of rare animals. Thanks to EXNESS’ support, WWF plans to continue the restoration of the Persian leopard by creating, in captivity, conditions similar to the natural environment in order to prepare a group of leopards to be released into the wild. In order to develop, animals require not only food and care, but also special structures that imitate the natural landscape and allow the leopards to develop their dexterity and strength. And to observe the leopards after their release into nature, the Fund and EXNESS will purchase special radio collars and equipment to broadcast information about the animals’ movements.
EXNESS will also support WWF Russia’s work to preserve the Siberian tiger. Specifically, the infrastructure at the Sikhote-Alin Reserve will be improved by cleaning paths for employees’ movements and building at least four inspection huts on the Reserve.
EXNESS believes it is important and proper to support wildlife and thus assist the growth of the environment in which we live. EXNESS is proud to contribute to the restoration of the populations of rare animals and to partner with one of the world’s largest independent nature conservation organizations.