CMC Markets, a provider of financial spread betting and CFD trading, has announced upgrades to its Next Generation mobile apps.
The upgrade to the iPhone, iPad and Android apps includes enhancements to the menu navigation, greater chart functionality and is intended to bring the apps more in line with the desktop platform. CMC Markets has also introduced Morningstar Quantitative Equity Research Reports across most of their CFD and spread bet share offering. These reports are updated daily providing clients with access to a company’s fundamental data and quantitative analysis.
Peter Cruddas, CEO and Founder of CMC Markets, says “Changes in social behaviour now dictate how most companies interact with customers. The number of clients choosing to use smartphones or tablets over desktop computers is one of the fastest changes I’ve seen in the industry. This is why we’re so committed to developing and supporting the most intuitive and advanced mobile apps we can.”
Craig Inglis, Co-Head of Product Development comments: “Approximately 40% of our total global business is transacted via our mobile platforms and 20% of our clients trade exclusively through a mobile app. When planning our latest upgrade, we spoke directly to active traders to ensure we focused on the right areas and identified how the general usability experience could be optimised. We also learnt that there was a clear appetite for an expansion of our equity analysis and research offering which has led to the introduction of the Morningstar Quantitative Equity Research Reports on both our mobile apps and desktop platform. Overall, the changes will give users a much more powerful and intuitive trading experience.”