Exclusive: Saxo Bank Australia hires Ariel Lao from IG as Marketing Manager / CXO


Ariel Lao Saxo Bank marketing

LeapRate Exclusive… LeapRate has learned that Saxo Capital Markets (Australia) Pty Ltd, the ASIC-licensed Australia arm of Copenhagen based multi-asset broker Saxo Bank, has hired Ariel Lao as its new Marketing Manager and Chief Experience Officer (CXO).

Ms. Lao, a University of Melbourne graduate, joins Saxo Bank in Sydney from IG Group Holdings plc (LON:IGG), where she spent four years as Affiliate Marketing Manager for the APAC region, as well as a marketing specialist for the Chinese FX market.

Ben Smoker, CEO of Saxo Bank Australia, had the following to say to LeapRate about hiring Ariel Lao:

We are very pleased to welcome Ariel Lao to the Saxo Capital Markets (Australia) team here in Sydney, joining us as our new local CXO (Chief Experience Officer). Ariel brings with her a wealth of knowledge in the digital marketing space and a strong understanding of the local online broking industry. We look forward to leveraging her expertise to facilitate our growth plans here in Australia.

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Exclusive: Saxo Bank Australia hires Ariel Lao from IG as Marketing Manager / CXO

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