LeapRate Exclusive… LeapRate has learned that veteran retail FX executive Khaldoun Sharaiha has become the latest ADS Securities employee to join Equiti.com, the new Retail Forex arm of FX liquidity and prime brokerage solutions provider Divisa Capital.
Mr. Sharaiha was Co-Head of Retail Sales at ADS Securities, and will have a similar title at Equiti.com.
Divisa Capital raised $100 million at the beginning of 2017 from Saudi Arabia based investors. In an exclusive conversation following that investment which LeapRate had with Divisa Capital CEO Mushegh Tovmasyan, Mr. Tovmasyan hinted that new ‘services’ were going to be launched by Divisa, which apparently includes a direct foray into Retail FX brokerage.
Equiti.com is being launched as an FCA regulated MT4 broker.
Khaldoun Sharaiha had spent the past four years with Abu Dhabi based ADS Securities, and will be moving down the road to Dubai with Equiti.com. Before joining ADS in 2013, Mr. Sharaiha was with Geneva-based Dukascopy for five years, moving up the ranks from Relationship Manager to become head of Dukascopy’s MENA region operations.
Divisa Capital is staffing Equiti.com with (mainly) former ADS Securities executives. Beyond Mr. Sharaiha, Divisa hired former ADS sales executive Iskandar Najjar as the new CEO of Equiti.com. The company also recently hired ADS Securities veterans Tony Philip as CMO, and Hormoz Faryar to head Sales.