Exclusive: Alex Mackinnon of Playtech’s CFH Systems on the Asia FX scene and more

Singapore fx

LeapRate Exclusive Interview… About six months ago LeapRate reported exclusively that Alex Mackinnon had left AxiTrader to join the CFH Systems FX technologies arm of Playtech PLC (LON:PTEC). With obvious global expansion plans after Playtech bought CFH Group for $120 million just over a year ago, CFH Systems brought on the very experienced Mr. Mackinnon, who is based in Singapore, as its Head of Asia.

So how has the past half-year gone for CFH Systems?

What are Alex Mackinnon’s plans for CFH Systems in Asia?

Join us as we speak with Alex Mackinnon, exclusively at LeapRate…

LR: Hi Alex, and thanks for joining us today. What are your plans for CFH Systems in Asia?

Alex Mackinnon CFH Systems Asia

Alex Mackinnon, CFH Systems

Alex: I’ve joined CFH at a great time for the business. We are strongly established as one of the largest firms in the region and yet there’s huge opportunity to further increase our market share.

Initially, I am looking help CFH to increase uptake of our technical offering and broaden our reach, with more clients across South East Asia.

I am based at our Singapore office and will be travelling extensively across the region to meet clients and prospects and will also spend a significant amount of time working closely with our local teams at CFH’s offices in Hong Kong and Tokyo.

LR: What are your initial priorities in order to maximise growth opportunities?

Alex: My initial focus is on solidifying our client base and looking at any ways we can enhance the service we currently provide. I want to get to know more about our clients to see how we can help them to expand their businesses and further increase efficiencies.

A key part of my remit is to look at opportunities to attract new clients and assess the potential for business in a wider geographical area – and this is also a high priority.

We have some key developments in the pipeline – thanks to the resources available through CFH’s parent company, PlayTech – a $4 billion market capital organisation which is a FTSE 250 company. For example, CFH has done a lot of work in looking at different liquidity pools in the region and how best they can tailored to suit different client types and styles – and this hopefully will be of interest to both existing and new clients.

LR: What types of clients are you targeting from the Asian offices?

Alex: Regulated financial institutions, family offices and in-house money trading houses

LR: What do you consider to be the biggest challenges currently in the Asian market?

Alex: I don’t actually see big challenges. Our market space is well regulated and our peer group are well respected. For me, we are operating in a good, clean playing field – with significant opportunities available for companies such as CFH who continue to invest in the best people and the best technology and have offices located within the region.

LR: What specific experience are you bringing to CFH that will be beneficial to the organisation/to clients?

Alex: I have been in the industry for over 20 years and have a proven track record in business development, building teams and forging strong client relationships.  For me, utilising this experience whilst working with an ambitious organisation at a time when there’s such huge potential for growth is a fantastic opportunity. I am ready to ‘hit the ground running’ and work closely with Christian Frahm and his team to help with the firm’s rapid growth in Asia.

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