Abu Dhabi based financial services firm ADSS has announced the appointment of Ashraf Elgarf as Head of Sales Trading for its UK business, based at the company’s London office.
Ashraf Elgarf has over 15 years of experience in multi-asset sales and is recognised as a specialist in trading execution. He joined ADSS to set up a high net-worth sales trading desk in the London office, where he will be responsible for expanding the product range to cater to a more diverse range of clients.
Prior to holding his position at ADSS, Mr. Elgarf worked at IG for 15 years, moving through a variety of execution-led roles. He ran the company’s execution trading desk where his team carried out CFD and cash trades for the firm’s largest HNW and institutional clients. Following this, he moved into the sourcing and onboarding of new clients with an emphasis on funds, hedge funds and Liquidity Provider solutions.
Commenting on his appointment, Paul Webb, CEO at ADSS London, said:
The hire of Ashraf is a very strong indication of ADSS intention to grow its business post ESMA rule changes. Following the recent regulatory changes, ADSS has looked to diversify its product range and client base, with this hire being an important part of its plans. Ashraf brings a wealth of knowledge and experience to the business and his impressive track record in this space is key to the diversification of the London office. The Firm is committed to growing in this area as signified by its recent successful EUR730k license application, and the Firm is focused on growing this team to service professional clients over the coming months.
ADSS will continue to invest heavily in its technology, particularly the OREX platform, supported by recruitment of senior experienced professionals across the business to help diversify the firm in an ever more challenging regulatory environment.