LeapRate's Daily Forex Industry Newsletter
Join now to receive first access to our EXCLUSIVE reports and updates.
Screenshot of a breaking news alert e-mail from Q2 2017
Continuing our exclusive coverage of the different ways that Retail FX brokers are putting their marketing budgets into sports related sponsorships of all kinds, LeapRate can report that Swiss online trading leader Swissquote Group Holding SA (SWX:SQN) has produced a new promotional video around a theme called ‘Wins are Decisions’ starring three Manchester United players: David De Gea, Henrikh Mkhitaryan and Marcus Rashford.
Swissquote has been ManU’s official Global Forex and Online Financial Trading Partner since 2015, renewing its original sponsorship deal with the globally-popular football club last year.
The video employs the technique of original reverse chronology storytelling, and begins with a spectacular goal by Reds forward Rashford. It then plays backwards from that moment to tell the story in reverse, tracing back to the decisions that led the players to that point in time.
Marc Burki, CEO of Swissquote commented:
We wanted to leverage our partnership with Manchester United to create an inspirational video showcasing the importance of decision-making.
Empowering private traders to make the right decisions has always been an essential part of Swissquote’s business.
The video can be seen below: