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Screenshot of a breaking news alert e-mail from Q2 2017
Continuing our series of articles covering the different ways that Retail FX brokers are putting their marketing budgets into sports related sponsorships of all kinds, ASIC and FCA licensed Aetos Capital Group has announced a match pitch-side advertising campaign with Sydney FC, the defending champions of Australia A-League football and the largest football club in Australia.
Since its establishment in 2007, Aetos has expanded and grown with 25 offices in the world, including in the growing FX centers of London, Sydney and Hangzhou. In recent years, Aetos has continued its fast growth in the Asia Pacific markets, along with its focus and commitment in worldwide expansion. The company stated that aligning with football has been a successful strategy. By increasing its association with football, Aetos plans to further deepen its brand building in European and Asia Pacific regions and further increase its international reputation and influence.
Aetos is controlled by Chinese online entrepreneur Yongqiang Lu, and does a lot of business with Chinese clients. The company recently launched a new institutional FX unit in its London-based FCA regulated arm Aetos Capital Group (UK) Limited, to be called AETOS Direct. Aetos has hired Ross Newell from fellow Australian based brokerage group AxiCorp to head that operation. Aetos has been preparing for its big UK / institutional push for a while. The company has been ramping up marketing expenses in the second half of 2017, including pitch side advertising at English Premier League games.