Huobi Group authorizes HBUS to use Huobi name in the U.S.

HBUS lists Cardano (ADA) and Nebulas (NAS) on its digital asset trading platform

HBUS, the U.S. strategic partner of the digital asset solutions provider Huobi Group, has just announced the rebranding of their retail trading service from to

HBUS Holdco, Inc. continues to be the company operating the U.S. trading platform. Huobi Global, Huobi Group’s flagship digital asset trading platform, will continue to operate under its own name at

Going forward, the HBUS marketplace will be known in as Huobi.
As part of the transition, HBUS will migrate its trading platform to, which will be open to U.S. users. Huobi Global users who go to will be redirected to the correct site, where they can trade as usual.

The exclusive licensing agreement and partnership give HBUS a reputable brand to provide U.S. traders with localized trading experience. A closer relationship also means more technological support from Huobi Global for HBUS, which will provide advanced stability and security features.

Leon Li

Leon Li Source: LinkedIn

This rebranding is a step forward in Huobi Group’s plan for global expansion,” said Leon Li, CEO and Founder of Huobi Group. “We feel very confident that the HBUS team will be excellent stewards of the ‘Huobi’ name as they become the top digital asset exchange in the U.S. From a branding perspective, it simply makes sense to ensure that the Huobi name is present in the United States. This transition will allow Huobi to extend its brand presence around the globe.

Huobi Global is a world leading digital asset exchange, especially in Asia, and the name ‘Huobi’ is a powerful brand in the digital asset world, representing dependability, flexibility, and security for more than half a decade,” said Frank Fu, CEO of HBUS. “Leveraging our enhanced partnership with Huobi Group, we’ll continue to operate the trading platform in a compliance-committed manner, offering wide token variety, competitive trading fees, and help grow the brand of Huobi to be synonymous with excellence and worldwide regulatory compliance.

The name ‘Huobi’ is a powerful brand in the digital asset world, representing dependability and security for more than half a decade. HBUS’s enhanced partnership with Huobi Group will also bring with it a reputable brand that will help HBUS increase trading,” added Fu. Leveraging our exclusive partnership with Huobi Group in this way will allow us to grow the Huobi brand together.

HBUS originally launched its marketplace in July of 2018 and will rebrand the marketplace to Huobi (pronounced, Hwuh-bee) effective January 10th. Huobi Group has announced plans to expand into Indonesia back in September 2018 and has later been granted a full Distributed Ledger Technology (DLT) license by the Gibraltar Financial Services Commission (GFSC).

The Huobi marketplace is fully committed to U.S. compliance and will offer 13 digital currencies, including Bitcoin, Ethereum, and Litecoin, with 35 trading pairs.

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