Air France-KLM (EPA:AF) and Winding Tree have just announced a new partnership to develop Blockchain technology in the travel industry.
The aim of this new agreement is to provide, via Blockchain technology, a more advantageous travel offer for customers which is more profitable for suppliers, in particular by reducing the number of intermediaries. Thanks to Winding Tree’s BtoB platform, users, and in particular companies and start-ups, will benefit from a wide range of offers (flights, hotels etc.) and will be able to offer travel solutions which are adapted to their customers’ needs.
Air France-KLM will support Winding Tree’s technological developments by testing the technology and providing feedback as the development progresses.
We are proud to be one of the first airline groups to join Winding Tree to develop Blockchain technology” said Sonia Barrière, EVP Strategy and Innovation at Air France-KLM. “With a long-standing commitment to innovation with start-ups and partners, Air France-KLM is constantly creating the future of travel and devising solutions to make the travel experience easier and more personalized. With Blockchain technology, we aim to revolutionize exchanges within the travel industry for our customers, companies and start-ups.
The Air France-KLM group has built a reputation when it comes to using technology to enhance the customer experience,” added Pedro Anderson, Founder and Chief Operating Officer of Winding Tree. “We are excited to join them in their goal and commitment towards becoming the leading airline in customer intimacy and we are excited to bring Blockchain technology as the tool needed to achieve real innovation and enhanced customer satisfaction.