August 08, 2017 BY Valentina Kirilova

Fiserv equipping financial institutions with cross-functional marketing analytics solution

Fiserv, Inc. (NASDAQ: FISV) just announced that it is equipping financial institutions to better understand customers and identify marketing opportunities within their customer base through a new marketing analytics solution that is already being implemented by banks and credit unions. Integrator Advance™ offers multiple tools, including research-based segmentation, cross-sell intelligence, campaign management, and reporting, in…

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