Is Google's proposed ad block / filter feature, to be added to Chrome in 2018, something for Forex brokers and other online advertisers to be concerned about? Bart Burggraaf, Managing Partner at MediaGroup Worldwide, discusses. Recently, Google got a lot of attention for announcing their plan to include an ad blocker within Chrome. Advertisers can…
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This article is written by Bart Burggraaf, Managing Partner at MediaGroup Worldwide. Anyone working considerable time in a marketing role at a broker will recognize feedback from the sales department often revolves around the quality of the leads they get. As you are probably aware, this is not always for good reason. In this article…
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Why do all broker ads look the same and talk about the same things? Why not focus on being different?
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LeapRate broke the story of CySEC's plan to ban bonus schemes provided as enticements to retail traders more than a week ago. When CySEC formally announced their plans yesterday, which also covers leverage limits and withdrawal procedures, initial industry reaction was swift. Although different constituencies had different opinions, one thing was clear - this is going…
Read moreDoes your company have a Content Marketing strategy in place? What should one look like?
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Google earns tens, if not hundreds of millions of dollars a year in ad revenue from Retail Forex (and other) brokers. However Google's recent ban on ads from PayDay Loan lenders clearly shows that Google is willing to forego ad revenue in favor of principle. Bart Burggraaf, Managing Partner at MediaGroup Worldwide takes an interesting…
Read moreBart Burggraaf, Managing Partner at MediaGroup Worldwide takes an interesting look at the pros and cons of social media marketing channels for Forex brokers. It wasn’t too long ago I made the point that Social Media is the wrong channel to do advertising. The idea being that people are in content mode on social media,…
Read moreBart Burggraaf, Managing Partner at MediaGroup Worldwide takes an interesting look at Forex Brokers' still #1 marketing choice - good ol' Google - in a special LeapRate guest post. Google built its empire on a simple idea: show people an ad relevant to what they search for. Last year alone, Google had $74.5 billion in revenue,…
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