Exclusive: FX brokers sending ‘non-marketing’ emails promoting offshore entities LeapRate

September 18, 2018 BY LeapRate Staff

Exclusive: FX brokers sending 'non-marketing' emails promoting offshore entities

LeapRate Exclusive... LeapRate has learned that a number of EU based Retail FX and CFD brokers have been sending out emails to their clients and IBs/Affiliates, reminding them that they cannot formally market out-of-EU accounts to clients. But, reminding them that the clients may themselves, of their own initiative, seek out foreign brokers and open…

July 30, 2018 BY LeapRate Staff

FX marketing boutique 120Advertising hires easyMarkets veteran Hanaa El Moudden

FX and Crypto marketing boutique specialist firm 120Advertising has announced the addition of former VIP Relationship Manager of easyMarkets, Hanaa El Moudden, as Head of Business Development. Hanaa El Mouden joins Limassol, Cyprus based 120Advertising from easyMarkets after an eight year tenure, having held a variety of client-related and business development roles in the company.…

November 08, 2017 BY LeapRate Staff

5 ways to hack FX advertising in China

The following article was written by Yuhan Mo, Account Manager at Advanced Markets and Fortex Inc. From social media strategy to content creation, what are the steps to take to reach the 1.4 billion-people Chinese market? Penguin Intelligence, a research agency subsidy of Tencent, recently reported that as of Q4 2016, there were 889 million…

August 27, 2014 BY Andrew Saks-McLeod

Guest Editorial: 10 ways to improve broker marketing ROI when volatility is down

MediaGroup London’s Bart Burggraaf discusses some of the ways brokers can increase the ROI of their marketing when volatility is down, as is the case right now

March 25, 2014 BY Andrew Saks-McLeod

Guest Editorial: Strategy and Product over Pretty Ads

FX marketing professional Bart Burggraaf of MediaGroup London explains why product and strategy matters more than pretty advertisements I am willing to concede that product and strategy can flow from a great creative idea and that in the past many major advertising successes came from a Creative who found the golden nugget in an otherwise distinctly un-shiny…

Tag: fx advertising