Optimove launches new AI-based Acquisition Marketing tool targeting new website visitors LeapRate

October 31, 2017 BY LeapRate Staff

Optimove launches new AI-based Acquisition Marketing tool targeting new website visitors

Customer marketing and retention specialist Optimove announced that it has released Optimove 6.0, introducing a new customer lifecycle stage to its product: the visitor. Users can now automate targeted marketing campaigns for new visitors as precisely as they can for customers who have already made a purchase. Optimove claims that its new product will not…

September 05, 2016 BY LeapRate Staff

The reason traders will stay at your Forex brokerage

For most Forex brokers, their biggest cost is Client Acquisition. So once you have the clients in-house, the last thing you want to do is lose them. So how do you retain clients? With so much choice out there, why will traders stay at your brokerage? Ben Richter, Head of Institutional Sales at Leverate takes…

October 28, 2015 BY LeapRate Staff

5 Strategies for Forex Brokers to Boost Trader Retention

The following guest post is courtesy of Rima Khabbaze, Director of Sales at TradeSocio. — Traders change brokers with the same casualness as changing clothes. Why? Because the value and level of differentiation offered by most brokers is not enough to outweigh the benefit of a $1,000+ welcome bonus from another broker. So, how can you improve your trader retention?…

December 10, 2014 BY Andrew Saks-McLeod

LeapRate Interview: "Retention is a gold mine of opportunity" says Optimove

'Churning' of retail traders is one of the most poignant concerns of many of today's FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today's LeapRate interview

Tag: forex client retention